Mobile Applications

http://www.mmaglobal.com/mobileapplications.pdf

이 자료는 08년 9월경에 작성이 된 듯 하다. Mobile Application 의 종류가 어떠한지 살펴보면서 이를 기반으로 Mobile 광고(Advertising) 전략을 어떻게 가져갈 수 있을지에 대해서 설명을한다.

1. Mobile Application 수행 환경은 어떻게 구분될 수 있는가?

From a technical point of view, we differentiate mobile applications by the runtime environment in which they are executed:

- Native platform and operating systems, such as Symbian, Windows Mobile and Linux

- Mobile Web/browser runtimes, such as Webkit, Mozilla/Firefox, Opera Mini and RIM

- Other managed platforms and virtual machines, such as Java/J2ME, BREW, Flash Lite and Silverlight

2. Mobile Application의 종류는 어떻게 나뉠 수 있을까?

Communication:

- E-mail Clients

- IM Clients

- Mobile Web and Internet Browsers

- News/Information Clients

- on-Device Portals (Java Portals)

- Social Network Clients

Games:

- Puzzle/Strategy (e.g., Tetris, Sudoku, Mah-jong, Chess, Board Games)

- Cards/Casino (e.g., Solitaire, Blackjack, Roulette, Poker)

- Action/Adventure (e.g., Doom, Pirates of the Caribbean, Role-Playing Games)

- Sports (e.g., Football, Soccer, Tennis, Basketball, Racing, Boxing, Skiing)

- Leisure Sports (e.g., Bowling, Pool, Darts, Fishing, Air Hockey)

Multimedia:

- Graphics/Image Viewers

- Presentation Viewers

- Vidio Players

- Audio Players

- Streaming Players (Audio/Video)

Productivity:

- Calendars

- Calculators

- Diary

- Notepad/Memo/Word Processors

- Spreadsheets

- Directory Services (e.g., yellow pages)

- Banking/Finance

Travel:

- City Guides

- Currency Converters

- Translators

- GPS/Maps

- Itineraries/Schedules

- Weather

Utilities

- Profile Manager

- Idle Screen/Screen Savers

- Address Book

- Task Manager

- Call Manager

- File Manager